Christopher Chung Design Works

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lowkey
package design / illustration / poster design
Lowkey Coffee’s design philosophy mirrors its approach to coffee—thoughtful, refined, and rooted in quality. Since 2010, the brand has cultivated a warm and understated aesthetic across its five cozy coffee shops, creating spaces where the essence of specialty coffee can be fully appreciated. Like seasonal ingredients, design elements are carefully selected for their authenticity and timeless appeal. Every detail, from material choices to spatial flow, is considered to enhance the experience, ensuring a seamless harmony between form and function.

As part of this vision, I developed illustrations for each packaging, capturing the character and nuance of the coffee within. Each design reflects the individuality of the beans while maintaining a cohesive visual language that aligns with Lowkey Coffee’s identity. Rather than seeking attention, the design quietly supports the fundamentals—inviting guests to engage with the brand in a way that feels natural and effortless.














ⓒ Christopher Chung Grahphics 2024 — This site is and will be under construction.