Seein Matcha
Brand Refresh and Application Design
Brand Refresh and Application Design
SEEIN, meaning ‘see inside of you’, was created not just as a brand but as an invitation—to pause, reflect, and connect with one’s inner self through the simple act of enjoying a cup of matcha. This ethos resonates deeply with Jun’s own journey of cultural connection and self-discovery, making SEEIN a deeply personal venture.
The project is to have Seein not limit to the current online commerce-based market, but to expand its image as a high-end tea brand for larger markets in Europe and North America. In particular, Seein, with matcha products as its core, will overcome the limitations of Korean matcha and renews its brand identity so that Seein matcha sourced from Korea can be positively accepted in the market.
The project is to have Seein not limit to the current online commerce-based market, but to expand its image as a high-end tea brand for larger markets in Europe and North America. In particular, Seein, with matcha products as its core, will overcome the limitations of Korean matcha and renews its brand identity so that Seein matcha sourced from Korea can be positively accepted in the market.
