Perched Coffee Company
Brand Identity Design and Application
Brand Identity Design and Application
At Perched Coffee, "Perched" carries the meaning of "perching" or "sitting briefly."
Situated within an industrial complex, the café acknowledges the reality that many workers find it difficult to take extended breaks. Instead, it offers a space where they can pause for a moment, recharge, and continue their day.
Additionally, the name was deliberately chosen for its clarity and ease of recognition, ensuring that consumers perceive the brand as approachable and welcoming.
Situated within an industrial complex, the café acknowledges the reality that many workers find it difficult to take extended breaks. Instead, it offers a space where they can pause for a moment, recharge, and continue their day.
Additionally, the name was deliberately chosen for its clarity and ease of recognition, ensuring that consumers perceive the brand as approachable and welcoming.
