Dr Joe
Brand Identity / Exhibition Design
Brand Identity / Exhibition Design
Dr. Joe is a brand launched by Nubo Co., Ltd. in 2019, created with generous investment in R&D to lead the future of agriculture. In the current home gardening market, where companion plants, plant interiors, and gardening are emerging trends, Dr. Joe aims to introduce a new discourse on home gardening as a lifestyle by delivering messages that consider both life and the environment.
For a latecomer brand to establish a strong presence in consumers' minds, it needs a unique and differentiated message. To align with the characteristics of the market and refine its lifestyle-oriented services, Dr. Joe has identified an upgraded brand identity solution to support its new strategy and expansion direction.
For a latecomer brand to establish a strong presence in consumers' minds, it needs a unique and differentiated message. To align with the characteristics of the market and refine its lifestyle-oriented services, Dr. Joe has identified an upgraded brand identity solution to support its new strategy and expansion direction.
Logo + Slogan
Primary Color System
Secondary Color System
