client : LG
typology : Brand Identity, Community Campaign
year : 2024 - 2025
Bold Move is a community where individuals with disabilities take the lead in shaping their own lives led by LG Electronics. Through the bold ideas and actions of Bold Movers, the community inspires new perspectives for everyone, opening up a future filled with greater possibilities.
Building on this philosophy, I developed the brand identity system using bold typography. the pattern system was inspired from Sol LeWitt’s Wall Drawing projects.
typology : Brand Identity, Community Campaign
year : 2024 - 2025
Bold Move is a community where individuals with disabilities take the lead in shaping their own lives led by LG Electronics. Through the bold ideas and actions of Bold Movers, the community inspires new perspectives for everyone, opening up a future filled with greater possibilities.
Building on this philosophy, I developed the brand identity system using bold typography. the pattern system was inspired from Sol LeWitt’s Wall Drawing projects.
