grm
Brand Identity

g_r_m is a brand where guests fill in the blanks.

gurum (걸음) – step
gureum (구름) – cloud
gurim (그림) – drawing
gurium (그리움) – longing
girim (기림) – commemoration

Inspired by the many imaginable (and sometimes unimaginable) forms that accompany our daily steps, we envisioned and designed this brand as a comfortable coffee space that evolves with those who experience it.